- response marketing
- /rɪ'spɒns ˌmɑ:kɪtɪŋ/ nounin e-marketing, the process of managing responses or leads from the time they are received through to conversion to sale
Marketing dictionary in english. 2015.
response marketing
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Response (Marketing) — Response bedeutet im Direktmarketing das Verhältnis zwischen erhaltenen Reaktionen (Bestellungen, Anfragen) und ausgesendeten Exemplaren einer Werbemaßnahme. Dabei müssen Reaktionen abgezogen werden, die zwar durch die Werbemaßnahme ausgelöst… … Deutsch Wikipedia
Direct-response marketing — is a form of marketing designed to solicit a direct response which is specific and quantifiable. The delivery of the response is direct between the viewer and the advertiser, that is, the customer responds to the marketer directly. This is in… … Wikipedia
Direct response marketing — is a form of marketing designed to solicit a direct response which is specific and quantifiable. The delivery of the response is direct between the viewer and the advertiser, that is, the customer responds to the marketer directly. This is in… … Wikipedia
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Response — steht für: Response, das Verhalten eines Menschen infolge von aufgenommenen Reizen, siehe Reiz Reaktions Modell Response, die Reibung der Schnur an der Innenseite eines Yo Yos Response (Judentum), rechtliche Anfragen an eine jüdische halachische… … Deutsch Wikipedia
direct response marketing — /daɪˌrekt rɪ spɒns ˌma:kɪtɪŋ/ noun same as direct response advertising … Marketing dictionary in english
Marketing mix modeling — is a term of art for the use of statistical analysis such as multivariate regressions on sales and marketing time series data to estimate the impact of various marketing tactics on sales and then forecast the impact of future sets of tactics. It… … Wikipedia
Marketing decision support systems — (MKDSS) is an information system that helps with decision making in the formation of a marketing plan. The reason for using an MKDSS is because it helps to support the software vendors’ planning strategy for marketing products; it can help to… … Wikipedia
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Marketing operations — Key concepts Adobe • Automation • Benchmarking Best Practices • Budget Cisco Systems • CMO Data Privacy • Data Quality Data Warehouses • Database Marketing Demand Generation Digital Asset Management Enterprise… … Wikipedia
